As of late 2019, users also have the ability to access the full version of Apple Music through an Apple-designed web player in beta.Īpple Music's interface consists of five tabs: "Library", "Listen Now", "Browse", "Radio", and "Search". Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay. Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they're listening to on a regular basis. The Apple Music Radio service is free for all users, even without an Apple Music subscription. The service provides three live 24-hour radio stations: Apple Music 1, led by DJ Zane Lowe, Apple Music Hits, and Apple Music Country, which is broadcast in over 100 countries. The service offers curated playlists by music experts and recommendations tailored to a users music preference.
However, it was praised for its playlist curation, a vast library of songs to stream, and its integration with other Apple devices and services. The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive".
The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". Originally strictly a music service, Apple Music began expanding into video in 2016.
New subscribers get a six-month free trial period before the service requires a monthly subscription. The service was announced on June 8, 2015, and launched on June 30, 2015. The service also includes the Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcast live to over 200 countries 24 hours a day. Users select music to stream to their device on-demand, or they can listen to existing playlists. Apple Music is a music and video streaming service developed by Apple Inc.